London Marathon sponsorship.
A campaign aimed at participants the day after the race.
The press ad was shot on the day of the race and ran in newspapers the next morning.
It was 2007 – pre-smartphones and social media – the video was emailed to all 55,000 participants of the Flora London Marathon on the Monday morning after the race. It struck a massive chord with the aching runners. Each of them shared the video with an average of 11.7 friends as a timely reminder to cough up sponsorship money. Pretty good for a £5K budget.
Campaign BIG Awards – 1 x Gold, 1 x Silver
Top 20 press ads off the year.