Local business campaign. Part of the campaign to Build A Greater West.
We flipped the focus from ourselves to the people of the west. By making heroes of interesting local businesses who are building a greater west themselves, and feeling the benefit of an improved rail service.
As well as championing local businesses, the campaign also encouraged companies to get in touch and become our partners.
We had an amazing response and, as a result, the railway are currently in the process of signing several new suppliers and partners, in order to ‘help each other build a greater west’.