As part of the mission we created to ‘build a greater west’ we worked with FirstGroup to ‘un-brand’ the region’s railway from the corporate franchise. And re-install Brunel’s GWR, Great Western Railway. Thus creating a rail service for the western region for all times, regardless of the company that controls it.
It was an unprecedented and counterintuitive move to persuade a corporate entity to recognise a utility as belonging to the people it serves rather than themselves. We’re proud to have done so.