Tango ‘non-sponsorship’ poster campaign.

Tango couldn’t afford to be a sponsor of Euro 2000.

So we decided to take the piss out of the absurdity of soft drinks, photocopiers, breakdown recovery companies and other inappropriate brands aligning themselves with sporting events.

Guerrilla advertising before the term ‘guerrilla advertising’ was coined.

Awarded at D&AD.
Campaign Magazine top 10 posters of the year.