Invest in creativity – send your worse staff to Cannes.

We needed to persuade industry bosses to purchase more Cannes Lions delegate passes for their staff.
We reframed the whole reason to send staff to Cannes, so it’s not just a reward for excellent performance.
Delegates are statistically more likely to return another year as Lions winners. Re-hiring costs are 30% of yearly salary. So it’s cheaper and smarter for industry leaders to invest in the creativity of their not-so-excellent staff and be repaid with improved performance.

As a result of the international press and social campaign, delegate pass sales increased by 13.7% in 2015.